$100 per employee is more than the wellness benchmark. Why?
Because the benchmark, $17 a month app subscriptions, doesn't move anything you can measure. A gym
stipend gets used by maybe 30% of your team and produces zero verifiable outcomes. We cover every
employee with a personalized plan, real coaching, and bloodwork at the start and end. Compared to
the $400 to $800 per employee per month you already spend on insurance for problems that haven't happened
yet, $100 a month for prevention is the cheapest healthcare dollar in the building.
Is this a tax deductible business expense?
Corporate wellness programs are generally treated as a deductible business expense under
IRC §162, similar to employee training or insurance contributions. The specifics depend on
how your business is structured and how the benefit flows to employees, so we'd always recommend
your accountant confirms. Every client we've worked with has treated it as a standard business expense.
Our employees won't engage. Wellness programs never get used.
That's true for app based wellness. Engagement collapses past month one. Ours is different because
there are real humans coaching real people. We see 70%+ adherence through the 90 day pilot because
the program is built around accountability, not willpower. And the bloodwork at start and end creates
a personal motivator nothing else does. Employees want to see their numbers improve.
How does the bloodwork actually happen? We can't take a whole team to a lab.
Our clinical lab partner has wide patient service coverage across Phoenix metro. Most employees
walk in during their lunch break, no appointment needed for the panels we run. For larger teams,
we coordinate an on site draw day at your office. A phlebotomist comes to you and runs the whole team
through in a couple of hours.
What happens to private employee health information?
Health data stays between the employee and their DHH coach. What you receive as the owner is
anonymized and aggregate: team wide trends, engagement metrics, the percentage of employees hitting
their goals. We never share individual employee data, bloodwork results, or coaching notes with
leadership. That separation is what makes the program work. Employees won't engage honestly if
they think their boss is reading the file.
What if the 90 day pilot doesn't work for us?
Then we shake hands and you walk away with a stack of data we both spent 90 days gathering. Day 0
and Day 90 bloodwork for your team, plus a written outcome report. Your only commitment is the pilot.
The ongoing engagement is opt in, every month.
Can it include my family?
The owner and leadership track is built for executives only, intentionally. Extending coverage to
spouses and dependents would double our delivery cost without a proportional outcome lift. If executive
family coverage matters for your benefits package, we'll talk about a separate concierge tier on the call.
What's not included in the program?
Mental health and EAP services (out of our lane, requires licensure we don't hold). Meal plans
(we coach habits; meal plans are a trap). Medical treatment, prescriptions, or diagnoses (our co founder
is a physician, but DHH is not a medical practice; bloodwork is for coaching insight, clinical care stays
with your employee's PCP). Wearable integrations and gamification (feature creep that doesn't move outcomes).
Discounted gym memberships (different product, different business).